The difference between MamaMag and other publications is that instead of one big Melbourne based mag, we produce four separate titles each issue (bi-monthly), each covering a quarter of inner Melbourne; Northside, Eastside, Bayside and Westside. Each magazine is aimed at families in their local area, not the whole of Melbourne, so it provides a more tailored and local reading experience for families. This has helped create a long term loyal following of mums who love the local nature of it as opposed to larger publications.
Each of the four magazines has it’s own print run of 10,000 copies per issue (40,000 in total) which are each distributed in around 450 local locations including kindergartens, childcare centres, libraries, popular cafes, toy shops, book shops, maternal health centres, play centres, swim schools, gyms, supermarkets and many other ‘mum hot spots’. The great thing about having separate local magazines is it means we can support our advertisers better. Smaller businesses who don’t need to target all of Melbourne can simply advertise in one or two of our local areas, while bigger businesses can advertise across the whole set to broaden their reach and target all of Melbourne. A win-win for everyone!
Another key benefit of MamaMag is it’s size and design. Our handy A5 format makes it incredibly handbag friendly (we get comments on this all the time!) and it also means our stockist always display it in a prominent position! MamaMag is created by a Melbourne based design and communications agency with a team of awesome mums. So we not only understand our readers perfectly but we also consider ourselves experts in marketing and branding and know how to ensure your business gets the most out of being a part of MamaMag. Of course it also means MamaMag looks fabulous too!
Of course it’s not all about print. Mamamag is an experience, not just a magazine. Our four titles are also published online, with many readers tuning in digitally each month and are supported with our growing social media communities across Facebook and Instagram. We also love to get involved with local events, markets and expos which provide further opportunity to promote both the magazine and our advertisers within.