Woolworths has revealed what Australians will be tucking into this Christmas, with classic favourites like ham, prawns and pavlova set to rule the menu once again.

With more than one million* extra Australians on our shores this year compared to last year due to travel restrictions, Woolworths customers will buy 1.7 million kilograms of Woolworths’ most popular 100 per cent Australian Half Leg Ham and the equivalent of 44 bus loads of Australian turkey for their festive lunch and dinners.

In the lead up to Christmas, Woolworths expects to sell:

  • The equivalent to 44 busloads of Australian turkey
  • 500 tonnes of brie and camembert
  • 200 tonnes of fresh prawns in the week of Christmas
  • Over 900,000 Christmas puddings
  • 13 million mince pies
  • 1.7 million kilos of Woolworths‘ most popular 100% Australian Half Leg Ham
  • 800,000 kgs of plump Australian cherries
  • Over 3.4 million litres of cream – the equivalent of 1.5 Olympic-sized swimming pools

A nation of cheese lovers is driving the biggest ‘Cheesemas’ ever, with Aussies expected to purchase more than 500 tonnes of brie and camembert to fill their cheese platters this Christmas; a 30 per cent increase from last year. 

No Australian festive spread is complete without fresh seafood, and Woolworths expects to sell more than 220 tonnes of fresh prawns in the week of Christmas. Oysters will also prove popular with almost one million expected to sell this Christmas; double the amount sold last year. 

As for dessert, over 900,000 Christmas puddings, nearly 800,000 kgs of cherries, 13 million mince pies and 1.4 million litres of custard will be purchased in the lead up to Christmas. A classic summer staple, over 5.2 million pavlova bases and nests will feature on festive spreads, along with over 3.4 million litres of cream – the equivalent of 1.5 olympic-sized swimming pools. 

After a year of drought, floods, bushfires and a pandemic, 94% of Australians say it’s “just as or more important than ever” to support local Australian farmers and producers, and believe it’s vital for supermarkets to range Aussie made products where possible. As many as 85% of Australians will be placing importance on whether a product is Australian made when purchasing food items for Christmas.

Woolworths Director of Buying Paul Harker said: “Customers have made it increasingly clear they care more about buying Australian made products this Christmas following the extraordinary circumstances of the last 12 months.

“Between Woolworths’ Australian First Sourcing Policy and our new range of Gold products, we’re making it easier for customers to fill their Christmas table with delicious and fresh Australian made products to share with loved ones over the festive season.”