If there was ever a time to give yourself a break and just indulge in the sweeter side of life, it’s 2020. Let your hair down and celebrate what it means to be a real parent. 

THE NATURAL CONFECTIONERY CO. has recognised that more than ever before, many parents are feeling the pressure to be perfect – even though the perfect parent doesn’t exist. 

Mums and Dads deal with a lot: poo explosions, tantrums and dress-ups gone wrong. THE NATURAL CONFECTIONERY CO. is not shying away from the real, raw everyday family moments. No, we want to celebrate this realness with parents. 

THE NATURAL CONFECTIONERY CO. has created an online community with the launch of the Storybook of Real, a digital storybook that encourages parents to let go of the expectations and just go with the real. Mums and Dads everywhere have been invited to share their #gowiththereal laugh-out-loud parenting moments and have been collated into the new interactive Facebook messenger storyteller called ‘Nat’. 


‘Nat’ shares these real stories reminding parents it’s okay to be real. In fact, it’s better! After all, it’s those wonderfully real, every day, perfectly imperfect parenting moments that wind up being the most memorable ones. 

So, c’mon parents! Together, let’s break free from parenting perfectionism. Share your own stories via Insta and Facebook and who knows, your story might make it into the Storybook. After all, life’s more fun when you just #gowiththereal 

Find out more by visiting https://www.facebook.com/TheNaturalConfectioneryCompany/

THE NATURAL CONFECTIONERY CO. real good lollies have no artificial colours, flavours or sweeteners but are still jam packed with fun and deliciousness helping parents (and everyone) embrace real life as a treat. 

This article is sponsored by THE NATURAL CONFECTIONERY CO.