THE WAIT IS OVER: IKEA Australia finally reveals when Aussies can get their hands on the collection from IKEA® and the LEGO Group.
Australians can purchase the highly awaited BYGGLEK collection in IKEA Australia stores and online from 17 February 2021, from $20.
IKEA Australia has finally revealed the date Aussies can get their hands on the brand-new collection created in collaboration with the LEGO Group. The two brands have joined forces to create a ‘play and display’ storage solution called BYGGLEK consisting of 4 different products – one set of 3 small boxes, two sets of bigger boxes and one set of LEGO bricks to kick-start the experience.
The purpose of the collaboration was to develop a storage solution that offers a fun and playful experience within itself. As the BYGGLEK boxes are equipped with LEGO studs on the top and the front, kids can integrate the storage boxes as part of their LEGO builds. They can store their bricks inside them, and proudly display their creations on top of them.
“At IKEA, we believe that play makes both the home and the world a better place. The BYGGLEK range helps to change the understanding that play can often be seen as mess, by providing a practical yet playful experience that both adults and children can enjoy together.”Cesar Ramirez, Home Furnishing Leader for Children’s IKEA.
“The purpose of BYGGLEK is to help contain your play without restricting imagination and creativity. You can use the box as part of the story, put away all your pieces out of sight, or proudly display your creations on top”, continues Cesar.
Speaking about the creative solution Rasmus Buch Løgstrup, designer at the LEGO Group said “BYGGLEK is more than boxes. It is storage and play intertwined. BYGGLEK provides families with a product range that helps create space for more play in their everyday – fuelling creativity, making it possible to have more fun together. It’s a possibility to play, display the cool creations and return to it to replay, remake, recreate or start over. BYGGLEK is all about endless possibilities, just like the LEGO System in Play.”
The BYGGLEK range hopes to demonstrate the importance of play in the lives of both children and adults, as well as provide an effective and accessible storage solution for when playtime is over.