Purpose driven tea brand MOOD launches today, with a mission to save lives by making a positive impact on young people’s mental health.

Every day nine people in Australia die by suicide. It is the leading cause of death for young people in this country. Almost half of all Australians will experience mental ill-health in their lifetime.

MOOD has been created to help tackle this crisis, with all profits from the unique tea brand going directly to charities working on the front line of youth mental health.

Jenni Hayward, General Manager of MOOD says, “Youth suicide takes more young lives each year than cancer or car accidents, yet very few people are talking about this crisis. So, we created MOOD to draw a line in the sand, and literally lift the mood of a generation.

“We want to make it easy for people to save young lives while taking an important moment for themselves each day. Working closely with tea experts we have crafted premium, delicious blends with mood positive ingredients to benefit the drinker. By choosing MOOD, consumers can sip selflessly knowing that all profits fund youth mental health programs.”

Each of MOOD’s four blends has been carefully crafted with mood positive ingredients to help the drinker focus, destress, sleep or relax.

From today tea lovers can get hold of MOOD exclusively online at mood.org.au, and can also subscribe to MOOD on Demand to get this special tea delivered to their door every month. The delicious tea range is caffeine-free, made with natural ingredients and comes in premium pyramid (non-GMO, biodegradable) tea bags.

The range includes:
Happy Days (Passionfruit & Vanilla) – a sweet and fruity blend containing Ashwagandha, an ancient ayurvedic super-herb used to reduce cortisol, anxiety and stress and boost energy
Get On Up (Pineapple & Cinnamon) – enlivening and invigorating, this blend is a fruity hit with a spicy kick to promote mental alertness and stimulate blood flow, with a touch of lemon balm to help calm anxiety
Be Kind, Unwind (Peppermint & Passionflower) – creating an island of calm for the drinker to settle themselves, this brew infuses peppermint to ease muscle tension, passionflower to regulate mood and linden to promote
Sweet lullaby (Rooibos, Liquorice & Vanilla) – calming, comforting and relaxing, this blend includes skullcap root to promote sleep and relieve anxiety plus rose petals to help drinkers get lost in dreamy swirls

MOOD tea is created by UnLtd, and backed by the media, marketing and creative industry. The profits from MOOD tea will fund mental health programs run by charities including batyr, Backtrack and Gotacha4Life.

Nicolas Brown, CEO of batyr says, “Having a cuppa can be a great way to get talking and we hope MOOD will be the start of many positive conversations around mental health. It’s exciting to get behind a product that uses natural ingredients, and where funds generated will help organisations like batyr to deliver engaging and educational mental health programs that aim to smash stigma, empower young people to have those conversations and improve attitudes towards helpseeking.”

Whether purchasing for yourself, as a gift for a friend or to give your colleagues a boost by stocking it in your office, head to mood.org.au to secure your lifesaving cuppa today.

Mental Health helplines
● Lifeline 13 11 14
● Suicide Call Back Service 1300 659 467
● Kids Helpline 1800 55 1800
● MensLine Australia 1300 78 99 78
● Beyond Blue 1300 22 4636.