This year, Mr. Men Little Miss is celebrating its 50th Anniversary and to commemorate this milestone, a special anniversary edition of the book that started it all has been released – Mr. Men: Mr Tickle.
The late Roger Hargreaves founded Mr. Men in 1971, when his then 8-year-old son, Adam Hargreaves, asked ‘What does a tickle look like?’ In response, Roger drew a figure with a round orange body and extraordinary long arms and Mr. Tickle was born. Mr. Tickle went on to sell one million copies in just three years.
Now, we can all take a trip down nostalgia lane with the story that first introduced Mr. Men to the world in this gold-foil 50th anniversary edition. This special upsized edition of the classic story with a bonus backstory about how it all began is the perfect gift for fans of the Mr. Men and Little Miss series.
With a cast of over 90 characters, Mr. Men and Little Miss have been delighting children for generations with their charming and funny antics. Bold illustrations and hilarious stories make any Mr. Men and Little Miss the perfect story time experience for children aged two up. Mr. Men: Mr Tickle with a special gold-foil upsized edition is out on March 30.
To celebrate the anniversary, the brand has invited consumers to vote for two new characters, in order to shape the next 50 years of the brand.
Adam Hargreaves, son of the original creator says: ‘It’s amazing to see people are still connecting to the books after 50 years, they have always been about getting people to relate with the unique characters and identify the different traits of their own personalities, so it’s great to involve the fans and let them help shape the next 50 years of Mr. Men.’
