Crayola teamed up with former Chief Chemist and Managing Director, R&D of MAC cosmetics and current Cofounder and CEO of MOB Beauty, Victor Casale, to create colours of the world, 24 new specially formulated colors representing more than 40 global skin tones.

Crayola, the brand that sparks imagination through colour, believes every child should be able to creatively and accurately colour themselves into the world they see around them.

Crayola is proud and excited to announce the new Colors of the World product line in Australia, which includes 24 new specially formulated crayons, 24 colored pencils, 24 markers and 48 page coloring book – designed to mirror and represent over 40 global skin tones across the world.

With the Colors of the World art tools, Crayola hopes to support a more inclusive world for children of all ages, races, cultures and ethnicities.

“With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons, colored pencils and markers will increase representation and foster a greater sense of belonging and acceptance,” says Crayola LLC CEO Rich Wuerthele.

“We want Colors of the World to support inclusion within creativity and impact how kids express themselves.”

To ensure Colors of the World was developed to reflect an accurate and inclusive skin tone palette, Crayola not only conducted rigorous consumer testing, but also partnered with Victor Casale.

Casale, formerly Chief Chemist and Managing Director, Research & Development of MAC cosmetics and Cofounder and Chief Innovation Officer of Cover FX and currently CEO of MOB Beauty, possesses over 30 years of experience in creating foundation colors for global skin tones.

“I have spent my life trying to create truly global shade palettes because I know what it’s like to be with a person who has finally found their exact match. They feel included and recognised, and I am hoping every child who uses these crayons and finds their shade will have that feeling,” says Casale.

“Growing up, I remember mixing the pink and dark brown crayons to try and make my shade, so I was thrilled when Crayola asked for my help to create the Colors of the World shade range.”

The crayon, pencil and marker packs feature side panels that serve as color references and each crayon is wrapped in a gradient skin tone label with the color name in English, Spanish and French, and purposefully has a realistic color name – such as Light Golden, Deep Almond and Medium Deep Rose – all to help kids easily find the shade they identify as their own.

Crayola Colors of the World includes 24 pack Crayons (RRP $3.50), 24 pack Colored Pencils (RRP $11.99) and Coloring Book (RRP $4.00), will be available from April 2021.

Crayola Colors of the World 24 pack Markers (RRP $18.99) will be available from June 2021. The product line will be available from all leading retailers and online stores.

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