Maria Baker, 34, was left devastated when her dream job became a reality, then was taken away from her three weeks later due to COVID-19. Now, she is pursuing a new dream to innovate women’s snow pants and provide them with snow pants that actually fit.
Being a pear-shaped snowboarder herself, Maria found there was a large gap in the market for appropriately fitting snow pants for women and devised a crowd-funding campaign on Indiegogo to gauge the interest.
Snow apparel start-up, Nobody’s Princess, is on a mission to raise $100,000 to fund the manufacture of revolutionary women’s snow pants, via the crowdfunding website, Kickstarter.
If successful, the brand will become one of Australia’s only women’s snow apparel designers. Nobody’s Princess is taking on the multi-billion dollar industry as they prepare for the release of a new functional design of women’s snow pants.
“After lengthy discussions with many women involved in the sport, we realised how many were actually purchasing men’s attire due to the lack of suitable women’s gear; We’ve gone straight to the source to identify the pain-points women experience in the snow and addressed each of them to create a pair of pants to suit any body shape and instil confidence in women so they can concentrate on enjoying their time in the snow”Maria Baker, Founder at Nobody’s Princess
The innovative design comes as an increase of demand for appropriately fitting snow apparel for women becomes more apparent.
The pants that have been designed by a world-class snow apparel designer, featuring:
Wide range of sizes (AU8 – AU22)
Market research indicates 74% of women who ski/snowboard wear a size between AU10 – AU16,
nearly 60% are size AU12 or larger and one-third of which would describe their body shape as an
Designed by women, for women
Multiple length options with high waisted, stretch panels in the waist to fit almost every body
shape, and the ability to adjust the fit using an innovative new system to adjust the waist at 4
Functional design that understands women, everywhere.
- Pocket depth and placement
- Gusset in the crotch to prevent crotch ripping
- Unique thermal insulation placement.
- 15/15k insulation for all hemispheres.
This will be the second crowd-funding campaign for the young start-up. In November 2020, Maria raised over $12,000 via crowdfunding to build a prototype of the snow pants., and has sparked the interest of women who ski and snowboard, globally.
The idea was backed by almost 100 investors (women that ski/snowboard) who pre-purchased the pants purely based on a concept. She raised 50% of the funds in just 48 hours and had over 8,500 views. If successful, the pants are expected to be available from the end of October 2021, worldwide.