As part of its ambition to be Australia’s most sustainable supermarket, Coles Group is launching a national campaign that brings to life and celebrates its recently launched Sustainability Strategy under the pillars of “Together to Zero” and “Better Together”.

The campaign highlights Coles’ aspiration towards zero waste, zero emissions and zero hunger and encourages all Australians to work together to ensure Australia is a better place for future generations. 

“Together to Zero” was first unveiled in March, when Coles announced emissions targets including a commitment to be 100% powered by renewable electricity by the end of FY25, and addresses Coles Group’s ambition to reduce its impact on the environment.

Committed to no longer give away plastic collectible toys

Part of Coles’ journey to become more sustainable is to look for opportunities to reduce unnecessary plastic. Having recently stopped selling single-use plastic tableware, Coles has also reviewed the sustainability of its marketing campaigns and has today committed to no longer give away plastic collectible toys.

Coles will continue to explore reward programs that inspire and offer value to customers, such as the recent MasterChef cookware campaign which provides practical items for customers to use in their homes, or more sustainable items such as last year’s popular Little Treehouse book series made from FSC certified paper.

Coles Chief Marketing Officer Lisa Ronson said while collectible toy programs like Little Shop and Stikeez have been popular with customers in the past, they no longer align with Coles’ sustainability ambitions or with customers’ preferences and priorities.

Read the full campaign release here.

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