In exciting news for both kids and the environment, leading toy makers VTech and LeapFrog have progressed their commitment to a better world by introducing eco-friendly products using reclaimed and plant-based plastics.
Making it their mission to design and manufacture innovative, high-quality products in a manner that minimises impact on the environment, while creating sustainable value for customers and communities – the pair are launching the first drop of these new green electronic learning toys, just in time for Christmas!
Each new toy is a first and very important step in both VTech and LeapFrog’s commitment to replacing fossil-based plastics with sustainable alternatives by 2030.
VTech’s first eco-friendly products include four new vehicles in the popular Toot-Toot Drivers series made from plant-based plastic, and the Ride & Go Recycling Truck made from reclaimed plastic.
In addition to its own first product featuring plant-based plastic, the new Choppin’ Fun Learning Pot, LeapFrog is also introducing two new wooden toys, the Touch & Learn Nature ABC Board and the Interactive Wooden Animal Puzzle.
Both wooden toys are made with timber from responsibly managed forests certified by the Forest Stewardship Council.
All wrapped up in sustainable packaging
Clearing up on Christmas morning will be substantially easier with VTech and LeapFrog too – currently 94% of their packaging materials are recyclable, while 90% of the cardboard used is also from recycled material. VTech has also committed to eliminating fossil-based blister packaging and replacing it with a plant-based alternative in 99% of the electronic learning products by 2025.
VTech is a member of the Australian Packaging Covenant Organisation, committed to reducing the environmental impact of its packaging.
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