Australia’s leading grocery comparison app Frugl has revealed new insights that every Aussie needs to know heading into the festive season.

When it comes to stocking up early on a Christmas shopping basket, Frugl can reveal that this week (up until Wednesday when the new catalogues roll over) Coles is the most affordable, coming in at $125.39. 

A festive basket at Aldi follows and will set consumers back $131.97, and Woolworths comes as the most expensive with its basket at $140.46, meaning that consumers who decide to shop this list at Coles will save a significant $15.07 or $6.58.

Essentials on Frugl’s list include:

  • Turkey Breast
  • Half Leg Ham
  • Pudding
  • Mince Pies
  • Ice Cream
  • Thickened Cream
  • Crackers/Biscuits
  • Puff Pastry
  • Christmas Wrapping Paper
  • Napkins

The beauty of Frugl is that consumers can see the best prices via the app and can choose to shop at any of the supermarkets, e.g. finding the best deals at either Coles or Woolworths to make even bigger savings.

Frugl’s Managing Director & CEO Sean Smith says, “As we head into the festive season, we know it can be a costly time of the year for everyone, in particular for families. Frugl’s focus is to help Australian grocery shoppers make significant savings at the checkout – we understand how a quick trip to the supermarket can add up!

We encourage Australians to head into the shops early this year and stock up particularly on non-perishable items when they are on sale, to make the most of the best deals and to be organised for a delicious festive celebration.”

To make the festive grocery shop as simple as possible for consumers, Frugl’s app has Feature Lists created in the app comparing the weekly prices between Coles and Woolworths. Consumers can view these in the app (Coles & Woolworths) and also create their own personalised lists in the Frugl app – saving at the shops has never been more simple.

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