Coles has partnered with Australia’s favourite cookware brand, KitchenAid, in its latest collectible program rewarding customers with a premium collection of stylish matte black stoneware and cast iron cookware designed to go straight from the oven to serving on the table.
From Wednesday 2 March, Coles customers will be able to earn credits by scanning their Flybuys card when they spend $20 or more in one transaction at Coles and Coles Online. Once customers have enough credits, they can redeem the KitchenAid Ovenware in-store and online.
Set to heat up kitchens nationwide, the exclusive KitchenAid Ovenware collection features six pieces of durable stoneware including a mini cocotte, 15cm bowl with an eco-friendly bamboo lid, a small, medium and large baker with bamboo lid, 29cm pie dish, and a 22cm cast iron casserole pot, which is perfect for slow simmering on the oven or stove, gas or induction. Each piece heats up evenly for a reliable result and has been specially created so food can be prepared, marinated, baked, stored, and served up on the table. The bamboo lid should not be used as a trivet and placed under hot dishes as it may damage the lid.
Coles’ customer research suggests the rise of home cooking and entertaining is showing no signs of slowing down, with demand for cookware and bakeware at Coles still growing at an annualised rate of 35% after almost two years in which Aussies have found themselves cooking at home more than ever before.
Coles Chief Marketing Officer Lisa Ronson said Coles wants to provide customers with more value at the checkout and help make premium kitchen products more accessible to all Australians.
Starting from 26 credits for a mini cocotte, customers will be able to redeem their credits in full or they can choose the ‘half credits, half pay’ option to make it even easier to collect the full set by allowing customers to redeem with half the required credits and paying half the retail price.
For Coles customers who are unable to visit a store or prefer to shop online, they will now be able to redeem their KitchenAid Ovenware credits on Coles online while doing their grocery shop, which means the stoneware and cast iron casserole pot can be conveniently delivered directly to their home or to the car boot through Click&Collect.
KitchenAid Ovenware will also be available to purchase in-store from Wednesday 2 March, while stocks last, starting from $26 for the KitchenAid mini cocotte up to $200 for the KitchenAid Cast Iron Casserole Pot. To complete the full look, KitchenAid oven mitts and utensil set is available to purchase in-store for $18 and $25 respectively each.