Wackadoo! Arnott’s is about to take wholesome lunchbox fun to a whole new level, with new Arnott’s Bluey Biscuits hitting supermarket shelves from this month.
New Arnott’s Bluey Biscuits will bring iconic characters Bluey and Bingo — from Australia’s number one kids show, Bluey — to life in a way never experienced before: in biscuit form! Arnott’s has partnered with BBC Studios, co-commissioner and global distributor of Bluey, on the exciting range.
With an impressive Health Star Rating (HSR) of 4 (Cheese; Pizza), and 3.5 (Honey & Oat), the nutritious range has been cleverly crafted to be equal parts tasty, wholesome, and fun.
The Arnott’s Bluey Biscuit range is launching in three sensational flavours:
- Honey & Oat: These soft, golden-baked biscuits shaped as Bluey and Bingo are sure to be a welcome addition to the lunchbox mix. The delectable combination of honey, vanilla and oats is the ideal sweetener for morning or afternoon tea.
- Cheese: Bound to make you say, ‘Cheese and Crackers’, these delectable mild cheese-flavoured biscuits feature Bluey and Bingo and offer the perfect amount of crunch.
- Pizza: These crunchy baked biscuits are sure to hit the spot with any pizza fan. Bringing together the classic flavours of tomato, herbs, and mild onion, they’re stamped with Bluey and Bingo.
Research reveals appetite for co-snacking
Much like Bluey is a show children and adults enjoy tuning into alike, it appears snacking habits are following a similar trend in many households too.
Research from Arnott’s shows nearly a third (28%) of parents or caregivers admit to munching on the snacks they purchase for their children – an indicator it won’t just be the little ones loving Arnott’s Bluey Biscuits, but the Bandits and Chillis of the family as well!
The survey also revealed that parents polishing off their kids’ food isn’t something left to chance. Almost a third (28%) admit they intend to have a nibble of snacks they specifically buy for their little ones when they go to buy them.
Arnott’s Marketing Manager, Krishma Sood, said: “This is the first time Bluey has ever been seen in the biscuit aisle and we’re so thrilled Arnott’s has brought such an adored character into this space. We’re incredibly proud of this snacking innovation, delivering a wholesome range of treats with strong health credentials that’s also incredibly tasty. We think families everywhere will love experiencing Bluey and Bingo in this way.”
BBC Studios’ Head of Licensing and Brands, Kate O’Connor, said: “We are thrilled to partner with Arnott’s, bringing Bluey to the biscuit aisle for real life! It can be hard to find snacks for the kiddos that are both tasty and wholesome, so we know parents will appreciate these unique bikkies – and will no doubt be sneaking a few for themselves! We can’t wait to bring some Bluey magic to Aussie lunchboxes.”
Arnott’s Bluey Biscuits will hit biscuit aisle shelves at all major grocery stores from mid-June, and retailing from $4.50.