New research reveals that 50% of Australians say they would pack Tim Tam in their suitcase as a gift when visiting friends and family overseas.
The mighty Tim Tam finds itself in more luggage than other Australian treasures like Vegemite (45%), Australian wine (29%), Uggs (15%) or a boomerang (15%).
Closer to home, Tim Tam has also cemented its place as a popular gift during the festive season with one in two (48%) Australians choosing to gift a packet of the biscuits.
Of those doing the gifting, men (58%) are more likely than women (38%) to gift Tim Tam, and the younger generations (Gen Z – 72%, Millennials – 62%) give Tim Tam as a gift more often than their older counterparts.
And when it comes to those tricky Secret Santa exchanges at work, Tim Tam appears to be a go-to gift. Almost six in ten (58%) have gifted Tim Tam to colleagues at an office party.
To make your Tim Tam gifts a bit more festive this year, Arnott’s has introduced a beautifully presented Seasonal Tin. Containing 20 individually wrapped Tim Tam original biscuits, the tin takes Tim Tam gifting to the next level. And best of all, keeps your treats safe even when they’re jostling about the overhead baggage locker.
Available now for a limited time, exclusively at Coles RRP: $24