Mums are the powerhouse of the Australian economy and control $132 billion in consumer spending every year!
These women are the primary decision makers (around 80%) when it comes to almost everything shopping related. They are buying for multiple people and influence the buying decisions of those around them. While we know they are responsible for the majority of groceries being purchased, they are also deciding which house the family should live in, where they should go on holiday, what car they drive, where they buy the kids clothes, what schools or childcare they will attend, which doctor to visit, the list just goes on. If you are not targeting these women via a trusted resource like MamaMag then you are simply missing out on this valuable target market.
Now, more than ever, brands need to keep their messaging strong and at the forefront of consumer’s minds. This will ensure they retain their loyal customers, continue to gain new ones and come out the other side of this pandemic stronger than ever.
Mums love MamaMag and they love supporting local brands. Is it time your business got involved?
Our primary target market:
• Mothers aged 25-45 with children aged 0-12 years
• Our last MamaMag survey of over 1,100 readers told us 77% of reader’s kids are kinder/childcare age
• 55% have primary school aged kids
• 10% have secondary school aged kids
• 75% of our readers have at least 2 kids
