Coles has announced its new promotion, and it’s one just for the adults.

The supermarket’s latest offer allows shoppers to collect free premium knives.

From 4 November, Coles customers will earn a ‘MasterChef knife credit’ by scanning their flybuys card every time they spend $20 or more in one transaction at Coles supermarkets and Coles Online.

The exclusive MasterChef Knives collection features six premium, chef-quality knives, individually designed with ergonomic handles for comfort and a more professional cutting experience and given the tick of approval by celebrity chef Luke Mangan.

SYDNEY, AUSTRALIA – OCTOBER 14: Coles knives display during the Coles Christmas Media Launch on October 14, 2020 in Sydney, Australia. (Photo by Hanna Lassen/Getty Images for Coles,)

Coles Chief Executive Officer Steven Cain said after a tough 2020 for many Australians, the Christmas and summer entertaining season will be an important time to share with family and friends.

“Our team of product developers, development chefs, suppliers, farmers, supply chain and team members have been working hard all year to ensure we can sustainably feed all Australians and help them have a happier and healthier Christmas,” Mr Cain said.

“We know Christmas will be like no other this year – Australians will be hoping for a very special time and we want to help make this as easy and affordable as possible for them. We’re continuing to lower the cost of entertaining with our new range and providing customers with even more value every time they shop at Coles with our latest campaign to help top up their kitchen with excellent quality knives and make cooking preparation even easier this year.”