bhapi, the premier safe social media platform set to launch in an Australian first, have announced their Kickstarter campaign.

The new and innovative app created by tech guru Mick Esber rates, classifies, and blocks negative, fake, biased, hate, violent and explicit content using best-in-class technology. It has been designed to deliver easy-to-use tools for users to manage what they send and receive, is completely Ad-free, and does not sell personal data to third parties.

Mick Esber, Founder and Creator of bhapi says, “Let’s face it, if you’re like me and spend a few hours a day on
social media; negative, fake, and toxic content is hard to ignore – it often appears to take priority, not just in my
feed, but my family’s social media feeds as well. It can impact offline relationships in our household and can
make us all feel more stressed and anxious.

“bhapi came out of my desire to do my part to create a happier and safer world, one message at a time. I like
to think of it as the world’s G-rated social media platform. We have created it to be a safe place for sharing and
receiving content that is AI reviewed, human moderated, and a commitment to never share your data with third

A recent study revealed that 96% of Australians aged 18-56 currently use Facebook, YouTube, Instagram,
TikTok, Twitter or Snapchat and were most concerned about the security of their personal information. Over
half were also concerned about their data being sold, closely followed by the uncertainty of what their children
are exposed to and the fact that there are currently no laws around what can and can’t be shared.

“We passionately believe in freedom of speech, but freedom of reach or to amplify our views or opinions is a
privilege which if left unchecked can have a serious effect on people’s general well-being. For too long we’ve
come to accept both freedom of speech and reach, almost unconditionally as the ‘way things are’. This app is
more than just a numbers game for us, it’s also about developing a platform that really addresses the harmful
effects that can be caused by social media,” said Mick.

Bhapi, the subscription-based model launched their Kickstarter campaign today with pledges starting at $5.
As part of the campaign, once the target of $50,000 is reached to get bhapi live and create the change that is
needed in the social media space, they will be donating 10% of every additional pledge to support mental
health organisations across Australia.

With almost 500 million people joining social media in 2020, making 4 billion users globally, the market – which
is estimated to be worth $60 billion a year – and the opportunity it represents for bhapi is significant.

“We will never allow advertising or sell your data to third parties. Remember, if it’s free, the product is actually
you! It’s time to put the social back into social media.” said Mick.

For further information on bhapi go to:

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