Woolworths has released a rare GOLD Bricks collectible. With only 100 Golden Farmer and Wheelbarrow Bricks collectibles in circulation.

Woolworths encourages customers to check their collections to see if they’ve already scored one of the rare pieces.

“It’s been fantastic to see the excitement from our customers about the return of our popular collectible, Woolworths Bricks,” Woolworths Senior Manager Continuity and Collectibles Paul Stibbard said.

“We designed Woolworths Bricks Farm hoping it would encourage learning about food through play and creativity, and we have been inspired by the enthusiasm of our customers as they build their collections and celebrate our Aussie farmers.

“The ultra rare Golden Farmer and Wheelbarrow bricks are now in circulation, and we encourage customers to check their collections in case they have already found one.”

The Lego-style collectibles – available from Wednesday, February 8 – create a farm ecosystem and includes a farmer, beekeeper, fruit and veg buyer, several farm animals, fruit and veg, a drone, a chicken coop and fruit trees.

Woolworths supermarket are offering the free toys to Aussie kids with every $30 shop.

The retail giant confirmed last month that Woolworths Bricks was returning with Bricks Farm, championing Aussie farmers and the fresh food they provide to Woolworths customers.

Customers will be able to collect Bricks Farm packs however they choose to shop — via Pick Up, Direct to Boot, Metro60, online delivery or in store.

Featuring bricks that are inspired by Australian farms, Woolworths Bricks Farm will teach you about the people, activities and equipment involved in growing fresh Australian fruit and vegetables.

The Woolworths Bricks Farm includes a Farmer, Beekeeper, Fruit & Veg Buyer, several farm animals (such as the farm dog — a kelpie), The Odd Bunch fruit & veg, Macro products, a drone, a chicken coop, fruit trees and more!

For every $30 spent, customers can receive a Woolworths Bricks Farm pack to build their farm. A total of 40 Woolworths Bricks Farm packs will be available to collect.

“As Today’s Fresh Food People, it is important that we share and celebrate the role our Aussie farmers play in providing the fresh produce customers enjoy,” Woolworths Group Chief Marketing Officer Andrew Hicks said.

You can win a share of $180,000!

In celebration of the official launch of Woolworths Bricks Farm, and to help customers get their Woolies worth, Woolworths is giving Everyday Rewards members the chance to win a year of fresh food. Entering is simple — customers just need to spend $30 and scan or link their Everyday Rewards card for a chance to win a share of $180,000 in Woolworths Gift Cards.

How to score Bonus Bricks

As with previous Woolworths collectibles, for every $30 spent, customers will receive one free Bricks Farm pack. If customers purchase participating products from the below brands, they will receive a bonus Bricks Farm pack:

Buy one, get one Bricks Farm pack

  • Carman’s
  • Cetaphil
  • Colgate
  • D’orsogna
  • Dove
  • Finish
  • Gillette
  • Head & Shoulders
  • Huggies
  • Nescafe
  • OMO
  • Purina Felix
  • Purina ONE
  • Sanitarium
  • Sorbent
  • SunRice
  • Wonder White
  • Yoplait

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