The globally adored animated Australian TV show, Bluey, has been brought to life in the 68th year of Myer’s iconic Christmas Windows, bringing the adventures of Bluey, a loveable, inexhaustible Blue Heeler dog, and her Mum and Dad and little sister Bingo to the Myer Bourke Street flagship.

With a legion of fans worldwide, the partnership between Myer, BBC Studios and Ludo Studio invites visitors of all ages to see Australia’s favourite Heeler family in stunning 3D detail, taking them through scenes of their classic Aussie Christmas Day.  

‘Bluey’s Christmas’ is showcased across the six Myer windows; the story kicking off with the family opening presents on Christmas morning, preparing and enjoying Christmas lunch, then going to Uncle Stripe’s for an afternoon swim, followed by a game of beach cricket with Lucky’s family, and culminating with a magical light show of the Heeler’s House. 

A Myer window featuring Bluey and their family sitting by a pool

Bringing the fun and festive window scenes to life is the voice of award-winning Larrakia and Tiwi actress, Miranda Tapsell, who adds a special touch to the Heeler’s classic Aussie Christmas with a warm greeting and farewell message. Miranda stars as Dougie’s mum in the much-loved series. Other voices from the show also feature throughout the scenes. 

The unveiling of the Myer Christmas Windows coincides with Bluey’s 5th Anniversary and will create joyful surprise and delightful moments for the whole family – including the infamous Long Dog who is hidden in every window for all to find.  

Bluey's family sitting atop their Christmas decorated house's stairs.

Produced by Ludo Studio and co-commissioned by ABC Children’s and BBC Studios Kids & Family, Bluey is the #1 children’s show in Australia. Bluey showcases the joyful simplicity that can be found in families turning everyday events like going to the shops or visiting the doctor into unique adventures, bringing to life how children learn and grow through play. 

“I encourage everyone to come and experience the energy and excitement that our flagship store has to offer, from the Christmas Windows and Bluey’s House activation on Level 6, through to our world class Giftorium in Mural Hall, to Santaland and our dedicated customer service.” 

Myer’s Chief Customer Officer, Geoff Ikin

Myer, together with Stage ONE Productions, worked day and night to bring the TV series to life, fusing traditional workmanship with modern technology.

The Bluey build includes;  

  • Over 12 months of preparation and planning has gone into the 6-window storyboard.  
  • 53 replicated characters, with Bluey and her family appearing in all 6 windows. 
  • Each individual character took up to 250 hours to complete from digital models & 3D printing, duplication by hand moulding, building and fitting animatronics, to hand painting each character. 
  • A specific 60-colour paint palette was needed to reproduce each character’s look and feel. 
  • Over 500 paint colours have been mixed to match the prop colours, as seen in the Bluey TV episodes. 
  • The characters are animated using custom-built movements that include wagging tails, raising eyebrows and moving arms and legs. 
  • More than 500 handmade pieces make up the props and scenic dressings for each window, imitating the softness and roundness of the Bluey cartoon style. 
A birds eye view of Bluey's house and Chris Smith and his family sit with Santa on a counch.

“BBC Studios is ecstatic to see the Bluey-themed Myer Christmas Windows come to life. We can’t wait for visitors to witness the beautifully crafted scenes, featuring treasured animated characters, intricate props, and a touch of holiday magic. The enchanting Bluey displays capture the spirit of Christmas, offering an immersive way for people of all ages to embrace the joy and wonder of the Heeler holiday season. Get ready for a Heeler-tastic Christmas!”  

Fiona Lang, General Manager ANZ, BBC Studios

The Bluey Christmas Windows will also be celebrated with an activation on Level 6 in Myer Melbourne, featuring Bluey’s House with interactive zones including a Dance Mode Silent Disco, keyboards to learn the Bluey theme song and more, with plenty of exclusive Bluey merchandise available to purchase.  

The Myer Christmas Windows have been synonymous with Australian Christmas tradition since 1956, and are open from Sunday, 12 November until Saturday, 6 January, 2024.  

The outside of the Myer windows showing a Bluey's Christmas theme inside.

 

Check out the history of the Myer windows here.

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