Daisy Kelvin is the multi-tasking Mama of two behind online store Leo & Bella.  It’s the go-to online space for all things of beauty and charm to transform any interior space. Many of the stylish kids’ bedrooms that provide us with inspiration on Instagram are filled with wares from Leo & Bella.   Sounds like a dream job to us, buying beautiful products from all over the world, attending trade fares and boutique markets and well, just being surrounded by so much pretty!


What inspired you to start Leo & Bella and how has the business changed since the beginning?

I wanted to share my love and passion for beautiful things for the modern family. As an avid online shopper, I found a gap in the Australian market as I couldn’t find the things I would like to purchase locally.  I created Leo & Bella to bridge this gap and to make it a one-stop shop for the design-driven family. The business has evolved immensely throughout the years from being a party and kids interior store to a clothing and lifestyle store for the whole family.

Your Instagram @leoandbella is a mecca for all things gorgeous – please share with us your top tips for styling kids bedrooms…

Kids’ bedroom ideas: go big, or go home we say. Decorating a kids’ room doesn’t mean you have to scrimp on style. In fact, it opens up a whole new world of exciting design possibilities, even for small spaces. It’s the perfect excuse to be as bold, brave or magical as you want. Whether it’s a girls’ room, a boys’ bedroom or nursery, head to Pinterest or Instagram to be inspired.


How important is the social media presence in your business? 

Social media is very essential to our business, it helps us to create a presence and it is a platform for us to engage with new, recent and loyal customers. We are able to share inspirations and products images from our store and interact with our audience. It takes a lot of creativity, passion and consistency to keep our social media ruling and rolling. The positive reaction from our Instagram community keeps us motivated to do what we love.

Favourite Insta accounts that you follow for inspiration?

My favourites are @blondeandbone and @emsloo.

Any up-and-coming hot trends you foresee?

I am seeing a lot of Mustard / Gold accents teamed with muted colours.

Is there a favourite product that you stock?

My favourite has to be the Miffy Lamp it the most beautiful item that has been the most used item in our household. It has helped Isabella, my 5 year-old sleep through the night since she was 2.

July/August is a busy time for you, tell us about the buying process?

We are now gearing up for Christmas so I am going to be looking for the perfect gift that would capture both the adult and child! As the majority of our products are imported from Europe, I’ll be heading overseas in the next couple of months to bring new and exciting products for Spring/Summer 17.

How would you describe your own sense of style around your own home?

Classic and comfort is a big thing for me, I am currently wrapped in our Danish Fabgoose Frozen Thick Fleece Blanket. You will spot whites, greys, marble and greenery in my home.

What has been the biggest learning journey in creating your own business?

Self motivation is the key to success.

What is your favourite part of what you do?

My favourite part has got to be the buying part, its like going on a big shopping spree!

What has been your proudest moment so far?

Being able to juggle my business and being a hands-on mum is something I am proud of.  I am very lucky to be able to drop them off and pick them up from school everyday and take them to all their activities.

What inspires you, and what has motherhood taught you?

Motherhood has taught me to be flexible, patient and hardworking. I don’t think I could do what I do if I wasn’t a parent.


Visit and shop Leo & Bella at leoandbella.com.au and check out the gorgeousness on Instagram @leoandbella. 76k others can’t be wrong!