Woolworths has launched an all-new Plant Based Christmas Roast as more Aussies than ever before are expected to tuck into plant-based alternatives this Christmas, with the supermarket reporting a 32% yearly increase in demand for meat-free dishes.

The new recipe Woolworths Plant Based Christmas Roast will be available in over 800 stores from 18 November and is priced at $15.00. Made with soy protein, infused with traditional Christmas herbs and spices for a robust savoury flavour, and served with a cranberry glaze, this delicious addition to Woolworths’ Christmas range can be found in the Plant Based section of the Meat Department.

Customers can also enjoy Vegan Cauliflower & Mushroom Wellingtons and, for something sweet, a new vegan and Australian made Gold Dark Chocolate & Davidson Plum Pudding made using native Davidson plums sourced from the Northern Rivers region of NSW and Woolworths Plantitude Vegan Petite Meringue Nests 9pk.

Woolworths Plant-based Category Manager, Mauro Pisani, said: “The ‘flexitarian’ diet is definitely one of this year’s growing food trends, and we continue to see many of our customers swapping traditional meat and dairy for plant-based and vegan alternatives a few times each week.

“Christmas is about sharing good food with loved ones and we want to make those celebrations easier for our customers to make simple swaps that support their dietary choices.”

Woolworths Plant-based Category Manager, Mauro Pisani

Committed to helping all customers enjoy delicious food this Christmas, Woolworths gluten-free Christmas range caters to customers with a food allergy or intolerance and those with specific dietary requirements. The range includes Free From Gluten Fruit Mince Pies, From Gluten Iced Fruit Cake Slices, Free From Gluten Fruit Cake, Free From Gluten Fruit Pudding and a Free From Gluten Chocolate Pudding.

For tasty Christmas recipes check out our Christmas guide HERE.