BIG W’s much-loved Free Books for Kids program is set to return on 18th February 2021, in partnership with Sesame Workshop.

Sesame Workshop is a non-profit educational organisation behind Sesame Street whose mission is to help kids grow smarter, stronger, and kinder.

“Reading is one of the most important and engaging tools to help with a child’s development.

Teresa Rendo, BIG W’s Acting Managing Director

“BIG W is proud to partner with leaders in learning and literacy to deliver a collection of books that will not only teach kids valuable lessons about the world around them but also foster a love of reading.

The extension into video recordings and Podcasts also means families from all over Australia can enjoy these stories together.” Teresa Rendo, BIG W’s Acting Managing Director said about the initiative.

Families can grab eight free Sesame Street themed books instore or tune into story time on Big W’s YouTube channel and Free Books For Kids podcast.

Aussie celebrities are lending their voices to the cause, with the likes of Olivia Newton-John, Rose Byrne, Ally Langdon and Rove McManus all taking part.

Books can be collected from Big W stores while stocks last with no purchase necessary. Further details available here.