Woolworths has announced it will release its own brand of LEGO-style bricks for kids to build their own miniature version of the famous stores.

The Woolworths Bricks range coming soon will include 40 different packs of bricks, when you spend $30.

The kit includes a miniature cash register, deli, meat and seafood counters and even tiny figures carrying baskets and trolleys. There’s even a Woolworths van, with opening doors.

But not all of the pieces will be free, with parents having to shell out for their own “starter kits”, which include the baseboard and front doors which cost from $6 to $10 each.

Woolworths says its new bricks range has been certified by Good Environmental Choice Australia and the bricks are fully recyclable.

WHEN is the new collection available?

The collection will be available for the customers across Victoria, Queensland, Northern Territory, Western Australia, South Australia, and Tasmania from Wednesday, September 8, online and in-store.

But in disappointing news for some, the supermarket’s latest collectibles will launch two weeks later in New South Wales and ACT on Wednesday, September 22.

Woolworths says the delay is due to the current COVID situation in those regions, so the supermarket can ensure food supply and everyday needs for customers can continue to be prioritised through its NSW distribution network.

NSW and ACT’s allocation of Woolworths Bricks will be kept separate from the national supply, ensuring those customers have the same opportunity to enjoy the program as the rest of the country.

The promotion will also run two weeks longer in those two regions, while stocks last.

“The delayed start in NSW and ACT means our team can continue to focus on ensuring they meet the needs of the community, particularly across Greater Sydney, where there continues to be elevated demand for food and everyday essentials.”

“Woolworths Bricks is a fun and interactive way of learning at home that can spark conversations within families about sustainability; whether that’s how materials like plastic or refrigerators can be given a second life, or how solar panels and electric car chargers are making a positive impact on the environment at their local Woolies,” the company’s chief marketing officer Andrew Hicks said.

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