Get excited! Sugar Republic is returning to its Melbourne hometown with a brand-new experience at Woodlea in Melbourne’s west this January.
Following its launch of the acclaimed Museum of Love in Sydney earlier this year, the Sugar Republic team has created Bloomville, a vibrant celebration of new beginnings and a new year, that will raise funds for local charities and provide some much-needed joy for Melbournians.
Signalling the first Sugar Republic activation in Melbourne in over two years and the brand’s first ever outdoor activation, Bloomville will see colourful shipping containers made over in the signature Sugar Republic style, brought together by outdoor play spaces to bring a smile to all ages.
Begin your journey by spinning the Weather Wheel – will you start in the Sunshiny or the Rainy Room? Continue through the rainbow playground into a series of colour-blocked, neon-lit spaces. Each room opens the door to a world of colour and fun with a super bright mural from Melbourne artist, Kate Pullen (@katepullendraws) adding a fresh statement.
From a topsy turvy flower power bedroom to planting a little happiness, Bloomville is full of colourful and fun activities that will see visitors coming together to enjoy a unique experience during the summer holidays.
Giving back to the community, 100% of ticket sales for the Sugar Republic Bloomville pop-up will be donated to local charities. Visitors have the option of supporting Alex Makes Meals, the Lort Smith Animal Hospital, or the Good Friday Appeal.
What’s on at Bloomville
Colourful and fun activities at Bloomville include:
- Scratch n Sniff the flowers
- Make a Wish
- Topsy turvy flower power bedroom
- Sparkly swing
- Immerse yourself in cherry blossom
- Singing in the rain below a cloudy sky
- Take a spring shower in confetti
- Win at rainbow ping pong
- Jump into giant gum boots
- Plant a little happiness
Beautiful new backdrops include:
- Neon flower crown
- Giant daisy wall
- Chasing the Sun
- Bloomville Hippy Van
- Life is Beautiful
- Silver lining
- and much more…
DETAILS
Bloomville will open from January 15 and is located at Woodlea Town.
Tickets are $5 per person, with ticket holders able to choose their charity of choice including Alex Makes Meals, Lort Smith Animal Hospital and the Good Friday Appeal, in honour of Woodlea resident Sammy Colakidis.
Tickets can be purchased via https://www.eventbrite.com.au/o/sugar-republic-36387229023.
