Are you ready to transform your shopping habits and make a positive impact on the planet? Green Friday invites you to join their “Buy Better” event – a celebration of conscious consumerism that empowers you to make eco-friendly and ethical choices.  

Australia’s first online sustainability-focused shopping event, Green Friday, has partnered with Biotuff and a range of Australian brands across various categories to encourage consumers to shop mindfully this year.

The digital event was launched in 2021 by Green Friday, a startup based in Botany, Sydney, founded by a team of people passionate about reducing the environmental impact shopping can cause. After starting Releaseit, a rental marketplace where sustainability and circularity are always top of mind, its founders knew there was more to be done to disrupt retail consumerism. That’s how Green Friday was born, with an aim to tackle Australia’s mass-consumption habits through peak shopping periods, where Australians can sometimes make hasty online purchases, many of which end in landfills.

“We’re very proud to be part of this wonderful event that encourages Australians to shop sustainably. With so many wonderful eco-friendly products on offer, consumers can easily navigate everything they need while keeping the environment at the forefront of their shopping.”

Nadia Steele from Biotuff

With an impressive array of products ranging from home needs and cleaning to beauty, fashion, sport and more, this sale has something for everyone. Making it the perfect place to pick up a great deal for the home or a gift idea for the upcoming festive season. 

What is “Buy Better”?

“Buy Better” is more than just an event; it’s a movement. It’s an opportunity to reevaluate how you shop, what you buy, and the impact your choices have on the environment and society. Green Friday, known for its dedication to sustainability, has curated this event to bring together businesses that prioritise ethical and eco-conscious practices. 

When is the Event?

The “Buy Better” event takes place from October 27 to November 3, offering you a window of opportunity to explore a world of eco-friendly, ethically sourced, and sustainable-focused products. It’s a week-long celebration of conscious consumerism, where you can discover amazing deals and resources to make informed and responsible purchasing decisions. 

Why Should You Participate?

Support Sustainability-focused Brands: By participating in the “Buy Better” event, you’re supporting businesses that prioritise sustainability. These brands are committed to reducing their environmental footprint, promoting ethical labour practices, and producing high-quality, eco-conscious products.

Discover Eco-Friendly Products: has carefully curated a selection of products that align with sustainable-focused living. Whether you’re looking for reusable household items, eco-friendly fashion, or energy-saving gadgets, you’ll find them at this event.

Educational Resources: The event offers educational content to help you make informed choices. Learn about brands sustainable living practices, eco-friendly alternatives, and the impact of your decisions on the environment and society.

Join a Community: “Buy Better” is not just an event; it’s a community of like-minded individuals committed to making a positive change. Connect with others who share your passion for sustainable living, sharing your tips and discoveries via our socials tagging #greenfriday. 

“As consumers become more eco-friendly, it’s important to allow for ease of purchase,” Steele says. “Green Friday offers a wonderful platform for Australians to easily purchase environmentally friendly goods, a big win for shoppers and the environment.”

A Buy Better graphic with the dates 27 October - 3 November

How to Get Involved: 

Visit on October 27. Explore the curated selection of sustainable products and amazing deals. Learn from brands content about sustainable living and conscious consumerism. Make eco-friendly and ethical purchases that align with your values. Share your experiences and discoveries with your friends and family, encouraging them to “Buy Better” too.

The “Buy Better” event by GreenFriday is an opportunity to elevate your shopping experience. It’s a chance to choose products that make a positive impact, support businesses with ethical practices, and learn how to live a more sustainable life. Join this movement of conscious consumerism and make a difference in the world—one eco-friendly purchase at a time. Mark your calendar for the “Buy Better” event and get ready to shop with purpose. Together, we can create a more sustainable and ethical future.

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