Are you completely overwhelmed by brand choices on your super market shelves, retail stores, instagram feeds and everything in between? If that’s a yes, Mumpower is here to ensure your voice is being heard by brands you know and love.

We all know how amazing it is when you come across a brand that truly ‘gets you’. You feel as though they have created the product with you in mind. But, we know this isn’t always the case. There are some products that just miss the mark and you wish you could tell them what it is they can do to make that product perfect.

That’s where comes in. represent brands who value their customer (you!) and are always looking to involve mums in the brand building process, in return for payment and product to trial and enjoy. All from the comfort of your home.

How we work with you:

By joining the free research and testing panel, not only will you have the power to help shape and create outstanding brands, you’ll be invited to participate in online questionnaires or come along to some in-person or zoom Q & A sessions to share your thoughts around products and brands you use to shape the brands of tomorrow. It’s all totally optional and you can unsubscribe at any time.

Many mums who join the network feel a bit unsure (even nervous sometimes) about what exactly they will have to ‘do’ in the Mumpower Research Panel. 

Here is a small summary of some of the brands the Mumpower Research panel has provided feedback for, to give you an idea of what to expect when you join too:


  • Online Survey: Mums rated the different avenues they turned to for support on motherhood

Heinz Baby Basics:

  • Online Survey: Mums shaped opinions on brands of feeding products & Voted on new logo concepts
  • Focus Group: Small Group of Mums came together to discuss what they thought of baby feeding utensils


  • Online Survey: Mums told us about their eco-friendly shopping habits


  • Online Survey: Mums told us how they feel about Gaia and other baby skin care products in general

If you want to have a say in how brands create and shape products that Mums would love, click to register: