Australians have fought it out, debating whether drinking MILO hot or cold is best and the final results are in…
The debate was settled once and for all with MILO ‘cold’ emerging as the Aussie favourite.
Over the last two months, Aussies have debated about the best way to drink their MILO. Almost 90,000 Aussies have placed their vote, and we can now reveal MILOTeamCold has come in victorious, securing 65% of votes.
The discussion took the nation by storm, as the equivalent of nearly one in four Australians got involved in 6 million interactions across social media, and ultimately, almost 90,000 people voting, for #MILOTeamCold – 58,199 votes – or #MILOTeamHot, with 31,388 votes.
Nestlé Dairy Business Manager Anna Stewart said the MILO team had been thrilled to see the campaign create a stir with Aussies and most importantly, unite Aussies in their love of the iconic choc-malt taste drink.
“While there is a clear Aussie favourite, and the results revealed some surprising twists, we couldn’t be happier to see people enjoying it both hot and cold, and seeing the passion for MILO as an iconic part of Australian life after all these generations.”
Nestlé Dairy Business Manager Anna Stewart
States, hot or cold?
Voting revealed distinct difference between the states and territories.
Unsurprisingly, our northern states preferred their MILO cold, with NT showing solid allegiance to cold (100%) followed by QLD with 72%. As the states went south, the divide grew greater, with SA (67%), NSW (66%), VIC (61%), WA (60%) TAS (54%) all preferring cold. The ACT was the only state or territory to prefer hot MILO, at 52%.
“While we weren’t surprised that those in the north preferred their MILO cold, we didn’t expect that the ACT would be the only place that prefers their MILO hot, well ahead of Tasmania and Victoria”
Nestlé Dairy Business Manager Anna Stewart
Genders divided
MILO also proved a divide between the sexes, with women found to dominate the conversation in support of #MILOTeamHot at 55%, compared to 45% of men.
Who played in the great debate?
A number of high-profile Aussies weighed in to advocate for their preferred side, including ‘list king’, Bruno Bouchet, who shared a controversial MILO hierarchy which caused outrage amongst his followers, Fonzie Gomez, who took to the streets of Sydney to ask local Australians what they really thought, and Sam B Perry, who created a unique, frosty look to rally Australians behind her favoured choice.
Well-known radio duo, Fitzy and Wippa weighed in, along with the Bondi Lifeguards, NRL football star Malakai Watene-Zelezniak, famous trainer Jono Castano, and TikTok enthusiasts including Rory Eliza.
