Kmart has released a new range of “inclusion” dolls sparking a massive response from parents online.
The store’s latest assortment of Fashion Dolls include figures who are living with various disabilities or impairments.
Included in the Kmart range are dolls that use a wheelchair, dolls with a vision or hearing impairment and dolls with a prosthetic leg.
“We want all of our customers, especially our littlest ones, to be able to find products that they can truly relate to; and we’re committed to championing inclusion and diversity to make sure this happens.”
John Gualtieri, Kmart Retail Director Australia & New Zealand.
“That’s why we’re so excited to introduce our newest assortment of Fashion Dolls, which reflect people living with disabilities.
“We hope these dolls help children celebrate all of the wonderful things that make us different and unique; and that they can help remove some of the stigma around disability.
“We’ve dressed them in trendy outfits and named them ‘Fashion Dolls,’ to show they are just like their able-bodied friends.”
Kmart shoppers praise the new range
“Kmart absolutely killing it with the new range of inclusive dolls.”
“It is so important that kids with disabilities are represented in TV, books and toys. It’s equally important their typical developing peers have exposure to these things. It empowers kids to celebrate ability!”
“I absolutely love this!” said another.
And: “Fantastic job, Kmart!”
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