Australian wildlife still recovering from last summer’s devastating bushfires will receive further assistance this Christmas from Woolworths, with 10 cents of every Reindeer Carrots pack sold in store or online being donated to wildlife rescue organisation, WIRES.

In addition to the 10 cent donation from the purchase of Reindeer Carrots, Woolworths customers can also make a donation to WIRES online or in store at any checkout, with 100% of funds raised supporting the rescue, care and feeding of native Australian wildlife. 

Woolworths first partnered with WIRES in January 2020 amidst the height of the bushfires that destroyed the lives and natural habitats of millions of native Australian animals.

Woolworths Supermarkets Managing Director Natalie Davis, said: “The impact of last summer’s bushfires on our native wildlife was devastating. 

“As the Fresh Food People for all Australians, even the furry ones, we’re proud to extend our support to WIRES this Christmas and help make even more food available to nourish some of our injured and orphaned native animals.

“Our Australian-grown Reindeer Carrots always prove popular with kids across Australia this time of year, who are counting down the days to Santa arriving, and now they can feel proud to also be helping our native wildlife.”

In the first two weeks Reindeer Carrots have been on sale, $116,000 has already been collected for WIRES.

WIRES is also part of the Woolworths Food for Wildlife program, which now sees over 100 Woolworths stores nationally connected to local registered wildlife carers, who donate food and support the ongoing care of sick, injured and orphaned Australian wildlife. 

Additionally, in January 2020, Woolworths made a $250,000 commitment to support multiple wildlife rescue organisations across Australia including WIRES, WWF Australia, Foodbank Australia and NSW Government’s Saving Our Species Program to help distribute emergency food drops into dozens of National Parks where natural food sources had been destroyed by the fires.

WIRES CEO Leanne Taylor said: “Here in Australia, we are lucky to have some of the most special and unique wildlife in the world, but last summer’s bushfires had a devastating effect on these animals, their habitats and food sources.

“One year later and our wonderful volunteers continue to dedicate their time to care for sick, injured and orphaned wildlife week in, week out. 

“The ongoing support from Woolworths and the generosity of its customers this Christmas will continue to help us provide much-needed care and food to protect our country’s incredible native fauna for years to come.”

The Reindeer Carrots are available in Woolworths stores and online now through until 29 December 2020.